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Interested in driving profitable growth, implementing brand strategies, and solving your target consumers wants and needs?  We listen and customize a plan specifically for each individual client.

Innovation Strategy.
Textile Design.
Process Improvement.
Consumer Insights.

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Scott Efird is a seasoned textile and apparel development and innovation expert. With over 38 years' experience in the textile and apparel industry, he is an expert in product innovation and strategy, textile design and development, GTM process implementation and commercialization, plus is sustainability focused from fiber to fabric to chemistry. Scott is consumer centric and passionate about leveraging textile technology expertise to help solve customer unmet needs to drive growth and improve profitability.

Our Services

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Innovation Strategy

Create the future before it happens!  Successful alignment of teams with a 3-5 year vision to ensure a pipeline of viable projects. Seamlessly integrating long term projects into the seasonal GTM calendar from concept to finished product & end user acceptance.


Textile Design

Over 38 years of textile mill and apparel brand experience in taking consumer whitespace opportunities and translating into the design, functionality, and aesthetics of the fabrics to meet consumer needs.


Technology Development

Close partnerships with textile, fiber, yarn, and chemical manufacturers, along with University / Industry think tanks allows us to stay abreast of new and innovative features and benefits to bring to life that sought after or unspoken benefit to delight the end consumer.

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Sustainability Focus

Understands and stays abreast of new fibers, yarns, fabrics, circular systems, chemistry, and pending / new global ESG regulations to assist in the sustainable journeys of our clients. Also, we have a partnership and access to a SaaS platform to measure, manage, and report ESG data seamlessly.


Process Improvement

Extensive experience in textile equipment, processes, and quality procedures to ensure a quality product is produced and satisfies an end use customer need or specification.


Consumer Insights

Utilizing the Voice of the Customer to identify and solve for consumer pain points or unmet needs and to drive the refinement of targeted developments to delight the consumer.

Working With the Best Clients and Partners

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Get in Touch

Scott Efird

Dallas / Ft. Worth, Texas

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