Turn consumer insight into commercialized textile innovation.
Strategic consulting for apparel brands, textile mills, and supply chain partners — including chemical, machinery, and raw-material vendors. Led by Scott Efird, former Global Director of Product Innovation at VF Corp/Dickies.
Trusted by industry leaders
Six pillars of textile innovation.
A comprehensive approach to driving profitable growth through structured innovation, sustainable practices, and rigorous development.
Innovation Strategy
Create the future before it happens. Successful alignment of teams with a 3–5 year vision to ensure a pipeline of viable projects, seamlessly integrated into the seasonal GTM calendar from concept to finished product to end-user acceptance.
Learn moreTextile Design
Over 40 years of textile mill and apparel brand experience translating consumer whitespace opportunities into the design, functionality, and aesthetics of fabrics that meet real consumer needs.
Learn moreTechnology Development
Close partnerships with textile, fiber, yarn, and chemical manufacturers, plus University/Industry think tanks, to bring new and innovative features and benefits to life — and deliver the unspoken benefit that delights the end consumer.
Learn moreSustainability Focus
Deep working knowledge of new fibers, yarns, fabrics, circular systems, chemistry, and emerging global ESG regulations. Specialized expertise in PFAS-free alternatives and navigating the rapidly evolving PFAS regulatory landscape across the EU, US states, and international markets.
Learn moreProcess Improvement
Extensive experience in textile equipment, processes, and quality procedures to ensure a quality product is produced and satisfies the end-use customer's specification.
Learn moreConsumer Insights
Voice-of-the-customer methods to identify and solve consumer pain points and unmet needs, then refine targeted developments that delight the consumer.
Learn more
Scott Efird
Founder & Principal Consultant
Master craftsman meets modern materials lab.
Scott Efird is a seasoned textile and apparel development and innovation expert with over 40 years of experience.
As Global Director of Product Innovation for VF Corporation/Dickies, he directed global innovation strategy across US, Asia, and European teams; led fiber and fabric development; partnered with industry-leading technology suppliers; and commercialized new products across Men's, Women's, and Kid's segments.
Prior to VF/Dickies, Scott spent 20 years at Milliken & Company in roles of increasing responsibility across manufacturing, new product development, quality, and innovation — including 3 published patents.
Ready to accelerate your innovation pipeline?
Let's discuss how we can turn consumer insight into commercialized, profitable, and sustainable textile products for your brand.